Our Team

The People Behind the Words

Every project is built by professionals with expertise in communication, literature, and brand strategy.

Antoaneta Alexa

Senior Copywriter

Over 12 years of experience in editorial writing and B2B content. She coordinated the communication strategy for three national agencies.

Petrică Ardeleanu

Brand Voice Specialist

Expert in defining tone and linguistic personality. He built style guides for companies in IT, finance, and retail.

Eng. Vicențiu Bunea

Editorial Consultant

An engineer by training, passionate about technical writing and documentation. He authored over 200 corporate articles and user guides.

Grațiela Soare

Editor-in-Chief

Coordinator of the creative team. Responsible for the final quality of texts and meeting deadlines in complex projects.

Zamfir Cristea

Content Strategist

Analyzes market data and reader behavior to propose topics and editorial formats with measurable impact.

Brand Identity

Who We Are and Who We Write For

We are a literary creation and B2B communication studio from Romania. We write texts that not only inform but also convince, without commercial aggressiveness. We work with entrepreneurs, marketing directors, and startup founders who understand that a well-chosen word is worth more than a hundred empty promises.

Persuasive Copywriting

We write texts for websites, landing pages, and email campaigns that turn visitors into loyal customers. Every word is carefully chosen to support a coherent and credible narrative.

Professional yet accessible tone

Editorial Articles

We write long-form, well-documented content that builds authority and generates qualified leads. From case studies to practical guides, each article is an investment in your brand's credibility.

Rigorous research

Brand Voice Strategy

We help you find your unique tone in a crowded market. We define an internal style guide that ensures consistency across all channels: website, LinkedIn, newsletter, and printed materials.

Differentiation through linguistic personality

Brand Evolution

The Story of Thetextads

From a small office to a studio recognized for editorial rigor.

It all started in 2017, when Antoaneta Alexa decided to turn her passion for writing into a professional project. The first clients were small tech companies that needed clear texts for websites and presentations. Without large budgets, but with a common requirement: to sound authentic, not translated from English.

In 2020, after the portfolio reached over 40 completed projects, the studio expanded. The first employee arrived – an editor with experience in cultural press. One-shot clients were abandoned in favor of monthly content partnerships. The result: a retention rate of over 80% and articles published in niche B2B platforms.

7+years of activity
120+editorial projects
40+active partners

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